By Matt Cooke | Brand Strategy, Strategy, Web Strategy | Tags: Brand Strategy, Social Networking, Web Strategy |
According to AdAge, the starting point of any succesful web community is finding a niche that is currently underserved, and then serving that community better than anyone else. Perhaps not surprisingly, the tools to build a community are…
Read more →
By Matt Cooke | Advertising, Brand Identity, Brand Strategy, Integrated Campaign, Non-Profit Design, Web Strategy | Tags: Brand Strategy, ecoAmerica, Non-profit, Non-Profit Design |
In a recent study, linking and organization to an emotion was found to be one way that non-profits can differentiate themselves from their competitors. And since giving is considered a function of a brand’s differentiation, having characteristics that stimulate emotion…
Read more →
