April, 2008

• April 24, 2008

  Iron Produces New Chihuly at the de Young Campaign

  By Oletta | Brand Strategy, Campaign, Integrated Campaign | Tags: Chihuly, Dale Chihuly, de Young Museum, Outdoor media | 0 comments

  When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale…

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• April 20, 2008

  “Happy Car Buyer” New Spot Launched by Del Grande Dealer Group

  By John Walsh | Automotive Advertising | Tags: Automotive Advertising, Brand Strategy, Integrated Campaign, Integrated Marketing | 0 comments

  

  This month we’ve been racing to put together an exciting new TV Campaign to help launch three new San Jose car dealerships. The challenge we faced was common but tricky: how do you differentiate a car dealership?

  The simple…

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• April 19, 2008

  Breakthrough Broadcast Stimulates Record Growth for Bay Area Job Specialist

  By Matt Cooke | Brand Strategy, Integrated Campaign, Recruitment Advertising | Tags: BAJobs, Brand Strategy, Radio Advertising, Recruitment Advertising | 0 comments

  

  Question: How do you stand out from the crowd, with only a fraction of the budget? Answer: Cutting edge creative.

  The Challenge: BAJobs is a job site focused on the San Francisco Bay Area. When BAJobs contracted Iron,…

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• April 14, 2008

  Gary Snoman: Viral Phenomenon

  By Matt Cooke | Brand Strategy, Campaign, Financial Services, Viral, Web Animation | Tags: Brand Strategy, Financial Services, Gary Snoman, Viral, Web Animation | 0 comments

  A local VC firm with a small budget wanted to make a big splash. Who’d have thought an irreverent animated short about a self-made, self-satisfied snowman would, well, snowball!

  The Challenge: Blueprint Ventures is a technology investment firm,…

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