June, 2008
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June 30, 2008
Chihuly Campaign Has Attendance On The Rise
The Chihuly campaign switched into high gear this month with street banners popping up across the city, ads appearing in publications of all types, and be-decked cables cars rumbling around town. The end result? We’re delighted to report droves of…
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June 29, 2008
Astia Gives Entrepreneurs A Boost. Iron Gives Astia A Boost.
As a resource for fast-growing, women-led enterprises, Astia has built a network of advisors
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and VC’s like no other. And while their offering is truly exceptional, they were having trouble articulating it in a hip, cool way that matched… -
June 22, 2008
Iron Launches New Financial Services Brand Identity
This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be…
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June 18, 2008
Does Award-Winning Work Matter? Yes and No.
In Bruce Mau’s “Incomplete Manifesto for Growth” the Canadian design legend plainly states “Don’t enter awards competitions. Just don’t. It’s not good for you.” And for a long time we felt the same way. After all, our…
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June 12, 2008
Springboard Forward – Video Portfolio
The samples below represent a fairly wide range of styles, demonstrating Iron’s adaptable aesthetic. We believe we will be able to leverage that adaptability, along with our strong understanding of the Springboard Forward brand, to deliver a product that appeals…
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June 11, 2008
The Hidden Costs of Working For Free
From the well-known, such as the Legion of Honor, to the up and coming, such as Astia,
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about a third of our clients are non profit organizations. And that means we have tried a wide variety… -
June 2, 2008
The Agency Discount Myth
In the good old days, newspapers, radio stations, TV networks, etc. offered advertising agencies a 15% discount. Because the agencies were able to pool their clients’ budgets, the media outlet’s cost of acquisition was greatly reduced and a volume…
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