July, 2008

• July 22, 2008

  Iron Designs New Thomas Weisel Partners Web Site

  By Matt Cooke | Financial Services, Web Design | Tags: Financial Services, Graphic Design, Web Design | 0 comments

  

  This summer saw the successful launch of the new Iron-designed Thomas Weisel Partners (TWP) Web site. This major design overhaul moved the firm away from a static HTML site onto a more flexible Content Management System (CMS), while simultaneously pulling…

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• July 21, 2008

  Graphic Design Solution Adds Value For High End Consumers

  By Matt Cooke | Appliance Industry, Graphic Design | Tags: Appliance Industry, Brand Strategy, Collateral Design, Graphic Design, Marketing, Marketing Communication | 0 comments

  When Purcell Murray contacted us to develop a “high-end” design solution for the launch of a new Gaggenau Concierge service program, we were tasked with creating a membership card people would covet. Not ignore.

  We chose a simple, elegant design, printing directly…

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• July 20, 2008

  The Pros and Cons of Keeping Web Design Costs Low

  By Matt Cooke | Graphic Design, Viral, Web Design | Tags: Graphic Design, Renewable Energy, Web Design | 0 comments

  We all know that designing and building Web sites can be an expensive undertaking. And it’s little wonder with the amount of planning, technical know-how and design expertise that’s needed to keep a site ahead of the pack.

  It often makes…

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• July 14, 2008

  Iron Web Design On The Money For Bay Area Financial Company

  By Matt Cooke | Brand Strategy, Financial Services, Integrated Campaign, Strategy, Web Design | Tags: Financial Services, Financial Services Brand Identity, Integrated Marketing, Marketing, Marketing Communication, Marketing Strategy, Web Design | 0 comments

  This month we were excited to launch another financial services Web site, as part of a wider brand identity program for a leading Bay Area private equity group.

  The Paine & Partners site was built using a combination of PHP, Javascript, Flash and…

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• July 10, 2008

  Web Animation Proves Big Hit In Financial Services Sector

  By Matt Cooke | Brand Strategy, Financial Services, Viral, Web Animation | Tags: Financial Services, Marketing, Viral, Web Animation, Web Video | 0 comments

  In today’s fast-paced world, there are a lot of things competing for our attention. We’ve got IM windows open, a screaming email inbox and the phone ringing off the hook. Which is exactly why it is so important to use…

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• July 8, 2008

  Iron Develops New Brand Identity for Bay Area Non-Profit

  By Matt Cooke | Brand Strategy, Non-Profit Design | Tags: Brand Strategy, Identity Design, Logo Design, Non-profit, Non-Profit Design | 0 comments

  This month we launched a new brand identity for a local non-profit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.

  The new logo we developed for Springboard Forward literally represents the crossroads…

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• July 3, 2008

  Bay Area Car Dealer TV Spot Takes A New Turn

  By John Walsh | Automotive Advertising, Campaign, Integrated Campaign, TV Advertising, Uncategorized | Tags: Advertising, Automotive Advertising, San Francisco Advertising | 0 comments

  

  We recently completed the second television spot in our campaign for Capitol Volkswagen/Hyundai/Suzuki. Now, while it moves in a new direction graphically, it maintains the overall aesthetic of the first spot. And in fact our reason for recommending this direction…

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