This summer saw the successful launch of the new Iron-designed Thomas Weisel Partners (TWP) Web site. This major design overhaul moved the firm away from a static HTML site onto a more flexible Content Management System (CMS), while simultaneously pulling live financial information from a number of different sources.
This is our second Web project for TWP and it continues our excellent relationship with the firm and the wider financial industry.
When Purcell Murray contacted us to develop a “high-end” design solution for the launch of a new Gaggenau Concierge service program, we were tasked with creating a membership card people would covet. Not ignore.
We chose a simple, elegant design, printing directly onto die-cut aluminum, to evoke the beauty of the Gaggenau product line. The card is presented in a sleek jacket to further mirror the aesthetic and sensory experience of owning a Gaggenau appliance.
This month we were excited to launch another financial services Web site, as part of a wider brand identity program for a leading Bay Area private equity group.
The Paine & Partners site was built using a combination of PHP, Javascript, Flash and CSS, to deliver a seamless brand experience. The new site is a welcome addition to our work in the industry and we are proud to add Paine & Partners to our growing list of financial services clients, including: Thomas Weisel Partners, Blueprint Ventures, Trident Capital, Institutional Venture Partners and Astia.
Gary Snoman: Viral Phenomenon from Iron Creative on Vimeo.
In today’s fast-paced world, there are a lot of things competing for our attention. We’ve got IM windows open, a screaming email inbox and the phone ringing off the hook. Which is exactly why it is so important to use humor to connect with our consumers – even for just a few minutes.
Even hard-nosed business types are embracing the power of a little levity to help get their name out and reconnect with former clients. Take this rough cut of a holiday message we developed for Trident Capital as an example. It’s done in a traditional style, but is very much at the cutting-edge of corporate communication.
This month we launched a new brand identity for a local nonprofit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.
The new logo we developed for Springboard Forward literally represents the crossroads we have all stood at some point in our working lives. This powerful metaphor also quickly and graphically represents the innovative role the organization plays in helping people identify and realize their career aspirations.
The mark itself, which was designed by Iron Design Director Alice Bybee, represents dynamism, new perspectives and new paths through life. We are excited to be working on a collateral system for the organization as we help build and strengthen the brand in the coming months.
We recently completed the second television spot in our campaign for Capitol Volkswagen/Hyundai/Suzuki. Now, while it moves in a new direction graphically, it maintains the overall aesthetic of the first spot. And in fact our reason for recommending this direction (which we call “White World”) to the client was that it allows us to maintain a consistent look and feel as we go, while playing with visual elements of a fundamentally different nature.
We believe it’s this “changeable same-ness” that allows a campaign to develop instant recognizability, while at the same time staying fresh over months and even years.
