September 2008

Helping Nonprofits Stand Out, Not Sell Out

As a nonprofit organization how do you ensure you stand out from the crowd without spending a fortune on your marketing? It’s not an easy challenge, and one that can divide even the most unified boardroom.

One solution is to produce a limited number of cutting-edge pieces that deliver on your brand promise, while generating a lasting emotional connection. And that’s exactly what we have been able to do working with the forward-thinking management team at Springboard Forward. Check out the latest piece we produced for them (below). This dynamic brochure features an accordion fold, a clever die-cut cover, and a clear foil emboss, to reaffirm that Springboard is a “fundamentally different” organization.

Cost-Effective Packaging Design Sets Doctors’ Product Apart

When emerging Naturopathic remedy company Apothe-Carry approached us to create a brand identity and packaging system, they posed an important challenge: how do you create a visually differentiating, cost-effective identity that ties into their position as the single most knowledgeable provider of naturopathic remedy kits for the home?

By pairing complementary, vivid colors with natural motifs, we were able to design a system that is both distinct and approachable. Simple hang tags keep production costs to a minimum while building a comprehensive brand identity. And the logo itself features organic letterforms combined with a clever mark, that comprises a leaf and cross, to symbolize the natural remedy kits within.

The client has been bowled over by the design and looks forward to rolling out the product in the coming months. We are in the process of completing the project with a new Web site for the firm, due to launch in Spring 2009. We’ll keep you posted!