According to a recent Advertising Age article Nonprofits need to rapidly embrace modern branding strategies in order to reclaim the cause-marketing arena which has been co-opted by traditional for profit companies.
“It’s simple. In today’s market, brands matter. In fact nonprofits, NGOs and social organizations are starting to spend big bucks on marketing… And they have to. There’s calls to buy green. Support this cause. Threats of recession… It’s no wonder that donor fatigue has set in.”
Iron design duo Matt Cooke and Alice Bybee are included in an exhibition of designers working for social good. The exhibition, called “What The *#&! is Social Design” is running at the AAU Gallery from March 10 – March 31st.
The exhibition is part of a larger initiative called the SoftSpot – which is a collaborative MFA Design Thesis Project, with the intention of inspiring positive social change through the use of design. Ultimately, the group wants more designers to become involved in creating a higher quality of life.
Check out the SoftSpot’s Facebook page. Check out their official site.