April, 2009

• April 29, 2009

  Iron Launches new CMS-based Web Site for Tech Company

  By Matt Cooke | Brand Strategy, Web Design, Web Strategy | Tags: Technology Sector, Web Design, Web Strategy | 0 comments

  You know the story. Your company enters the marketplace and you need a web site. It doesn’t have to be perfect… “just get something up!” cries the CEO. Well, several years later, the site is often still standing. It’s not…

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• April 29, 2009

  Viral Entertainment Marketing: Great, But it Could be Better

  By John Walsh | Advertising, Viral, Web Animation, Web Strategy | Tags: Viral, Web Strategy | 0 comments

  Last holiday season, Office Max hired Jib Jab to produce an innovative viral piece. Jib Jab isn’t a marketing firm, but if your budget is big enough they know what entertains. And they proved it with “Elf Yourself.”…

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• April 27, 2009

  Reports of Radio’s Death Have Been Greatly Exaggerated

  By John Walsh | Advertising, Automotive Advertising, Brand Strategy, Integrated Campaign, Radio Advertising, Strategy | Tags: Integrated Marketing, Marketing Strategy, Radio Advertising | 0 comments

  These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has…

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• April 1, 2009

  Iron Duo Launch Social Impact Design Competition

  By Matt Cooke | Campaign, Graphic Design, Non-Profit Design | Tags: cause/affect, Non-profit, Non-Profit Design | 0 comments

  

  Working as board members of the local chapter of the AIGA, Alice Bybee (Iron Design Director) and Matt Cooke (Iron Principal) just issued a call for entries for cause/affect – a biennial graphic design competition which…

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