May 2009

Bay Area Retirement Community Campaign Takes Off

This month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.

It was one of those fantastic moments when a client took time out of their busy schedule to call and thank us. Why? Well, their phones had been ringing off the hook as the ad campaign we had been working on started to click into high gear. This was the pinnacle of a six month effort which saw us radically improve their Bay Area media buy, revise their marketing strategy, and redesign their print campaign.

We are excited to see how the campaign helps the organization strengthen its position as the premiere destination for seniors, and we look forward to developing their marketing materials further.

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San Francisco Ad Campaign in Running For Marketing Award

This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.

The campaign, which showcased the city’s incredible summer of art, featured national print ads, online banner ads, a micro site, rack cards and posters throughout SFO. Our fingers are crossed!

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Gala Invite Helps Raise Record Funds for Bay Area Nonprofit

We recently designed the Gala Invite and event program for the Boys and Girls Clubs of San Francisco, and we’re pleased to report the event was a huge success.

I was lucky enough to attend the event and was thrilled to learn it raised a phenomenal $550,000! Click here to see pictures from the event. With this money, the Clubs will continue to run vital programs that help kids succeed in school, build strong character, develop healthy lifestyles and graduate from high school with a clear post-secondary plan.

We’re also putting the finishing touches to the organization’s web site, which is due to launch in the middle of the month.

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Iron Do-Gooders Present at PINC Conference

This morning I was delighted to be part of a panel discussion, along with my colleague Alice Bybee, about designing for social responsibility at the PINC 2009 Conference in San Francisco.

The seminar, entitled: “Making a Difference. Designing for Social Responsibility”, gave a broad overview of the topic encouraging us, as business and community leaders, to promote the spirit of philanthropy and volunteerism.

The seminar was well attended and I was suprised by the commitment and diversity of the group. If there’s one thing I took away it was that more and more people are passionate about incorporating some degree of social responsibility into their daily practice.

Read more about our work with nonprofit organizations.