This week the Boys & Girls Clubs of San Francisco launched their new web site which we designed and helped to develop over the past 6 months. The site is intended to provide a more interactive, informative and user-friendly experience and is filled with great information about the Clubs and programs, their important partners and some history of the Clubs in San Francisco.
Yes, we’ve said radio is not the obsolete medium you think it is. But actions speak louder than words. We just finished work on a new campaign for On The Fly – a San Francisco Men’s store (listen to our favorite spot below). And the spots make one point we’ve overlooked in our previous posting: 30 seconds is as good as 60. A few years back, radio made a marked shift away from the 60 second spot, and toward the 30 second spot. Agencies went into an uproar, claiming they wouldn’t have time to tell a story and engage the audience, which would result in diminished results.
But this was a symptom of an age-old advertising problem: good radio is hard to do and it doesn’t have the portfolio cachet that TV does. So the hardest thing to do well always falls to new, less experienced writers. In other words, most agencies aren’t very good at radio in the first place – and the need to do it in half the time has simply shined a light on that fact. On the other hand, agencies that specialize in the “theater of the mind” are more in demand than ever.
Listen to more of our radio spots here
Last night Alice (pictured above) and I performed at Pecha Kucha in San Francisco. The theme for the evening was “CAUSE” and the event was part of San Francisco Design Week.
The format of the event is simple. You present 20 slides and talk about each for 20 seconds. Our theme was cause/affect, the graphic design competition we developed on behalf of the local chapter of the AIGA: the professional association for design. It was an incredible experience and gave us a great chance to get together with a bunch of do-gooders all doing incredible work.