This month we’ve been racing to put together an exciting new TV Campaign to help launch three new San Jose car dealerships. The challenge we faced was common but tricky: how do you differentiate a car dealership?

The simple truth is the new ownership really is focused on doing everything it can to make your experience a good one. And thus the first concept, “Be a Happy Car Buyer” was born. The premise? New owner Shaun Del Grande wants to make sure every visitor to the stores has a happy car-buying experience. The first spots are running throughout the San Jose and Silicon Valley areas. Look for the second spot, entitled “Yes!”, to air in the coming months.