When Thomas Weisel Partners asked us to write and design a brochure for their Private Client Services department, we saw this as an excellent opportunity to help strengthen their brand and build on an already considerable financial services portfolio.

Our challenge was to craft a story that reflects the single-minded, client-centric focus of the bank, while simultaneously appealing to the diverse needs of their high-net-worth clients. The result? A straight-talking, business-like brochure that relies on the strength of the message and the integrity of the brand, rather than any linguistic or graphic gadgetry. In uncertain economic times, it’s a little bit of what we all need.

• Take a look at our other financial services work