This month we launched a new brand identity for a local non-profit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.

The new logo we developed for Springboard Forward literally represents the crossroads we have all stood at some point in our working lives. This powerful metaphor also quickly and graphically represents the innovative role the organization plays in helping people identify and realize their career aspirations.

The mark itself, which was designed by Iron Design Director Alice Bybee, represents dynamism, new perspectives and new paths through life. We are excited to be working on a collateral system for the organization as we help build and strengthen the brand in the coming months.