When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale Chihuly is one of the most world renowned living artists we’ve had the opportunity to promote, and this would be his first museum exhibition in San Francisco.

This dream pairing of a ground breaking contemporary artist with one of the most forward thinking museums in the world provided us with an envious opportunity: to produce a cutting edge, effective campaign with local and national reach.

Beginning in June, the campaign print ads will run in such high profile magazines as Vanity Fair, The New Yorker, Architectural Digest and Sunset Magazine. Online we are hoping to reach the younger art enthusiast with banner placements (check out the chosen design) on Yahoo! and SFGate.com. To reach the core local audience we also developed newspaper ads, rack cards, street banners and cable cars ads.