May 14, 2009

Bay Area Retirement Community Campaign Takes Off

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ncphs_logoThis month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.

It was one of those fantastic moments when a client took time out of their busy schedule to call and thank us. Why? Well, their phones had been ringing off the hook as the ad campaign we had been working on started to click into high gear. This was the pinnacle of a six month effort which saw us radically improve their Bay Area media buy, revise their marketing strategy, and redesign their print campaign.

ncphs_magazine_ads600

We are excited to see how the campaign helps the organization strengthen its position as the premiere destination for seniors, and we look forward to developing their marketing materials further.

Read more about our advertising work
Read more about our non profit work
Read more about our media buying experience

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At Iron, we create marketing messages that get to the point: simply, quickly, effectively. Then we package those messages in a way that builds a personal, emotional connection, that cannot be ignored or forgotten.

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