This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be rolling out a new web site (currently in Beta), company brochure and a range of support materials.

The ‘addition’ symbol in the logo alludes to the company’s position which we determined during an extensive strategic process carried out earlier this year. Essentially, Paine & Partners’ unique approach allows the firm to identify opportunities other firms do not or cannot see. And it is this hidden component that is artfully reflected in the logo, while the ‘addition’ symbol alludes to added value.