When emerging Naturopathic remedy company Apothe-Carry approached us to create a brand identity and packaging system, they posed an important challenge: how do you create a visually differentiating, cost-effective identity that ties into their position as the single most knowledgeable provider of naturopathic remedy kits for the home?

By pairing complementary, vivid colors with natural motifs, we were able to design a system that is both distinct and approachable. Simple hang tags keep production costs to a minimum while building a comprehensive brand identity. And the logo itself features organic letterforms combined with a clever mark, that comprises a leaf and cross, to symbolize the natural remedy kits within.

The client has been bowled over by the design and looks forward to rolling out the product in the coming months. We are in the process of completing the project with a new Web site for the firm, due to launch in Spring 2009. We’ll keep you posted!