• Designed a Levi’s-branded microsite, which incorporates Levi’s brand imagery and builds on current marketing and advertising campaigns
• Built an immersive interactive experience that brings the Levi’s brand to life, while presenting consumers with an array of attractive products
• Incorporated interactive fit details as well as video and voting functionality
• Integrated the Macy’s database into the microsite, creating a seamless, brand-based shopping experience (with a projected increase in online conversions of up to 30%)

The microsite is part of our ongoing work with Levi’s as we help them to deliver a consistent brand message across their major retail accounts.

Read more about our interactive projects.

Featuring video, recipes and an array of cooking tips and techniques, the blog helps to position Purcell Murray as a trusted advisor for the anyone serious about finding the right appliances for their home.

The blog also gives the company’s SEO results a massive boost, with daily updates that keep them high up the organic search rankings, and keep users coming back time after time. While the blog represents just a fraction of the integrated marketing work we have done for the firm, it highlights the importance of using new technologies to capitalize on existing strengths.

Find out more about our integrated marketing work.

The 16-page, Fall 2010 catalog features product and brand-focused imagery, promoting this premium line of denim to retailers across the country. The catalog marks a year-long collaboration between Iron and Levi’s as we help the global denim manufacturer to present a unified brand presence across its major retail accounts.

Iron launches exciting new Levi’s microsite: read more.

The Solution? By making subtle design adjustments, we set the Designs for Women section apart from the rest of the site. And by prominently featuring bold, empowering visuals and copy, we made the female target feel welcome.

Read more about our interactive projects.

The maps can be viewed at Planet Explore, The North Face’s online community designed to help individuals and families learn about and participate in outdoor activities and events in their area.

Read more about our interactive projects.

The campaign, which showcased the city’s incredible summer of art, featured national print ads, online banner ads, a micro site (above), rack cards and posters throughout SFO. We’re always thrilled when industry insiders recognize and reward great work. A huge thanks to Lynn Bruni and the rest of the marketing team at the SFCVB for bringing us on and making this happen!

Find out more about our advertising work.

The featured logo is for the Feld Institute, a seminar-driven organization training attendees to improve individual aspects of their lives by understanding how those aspects fit into the larger whole. The logo itself embodies the ideas of integration and balance, and recalls the origins of those ideas, in eastern philosophy. We’re looking forward to seeing the new book when it comes out next spring!

The problem is, we are just not getting out into nature as much as we should. In fact, there’s clear new evidence that says that children who play and explore outdoors feel less stressed and may develop more confidence and greater social skills. It’s just that problem The Trust for Public Land and The North Face wanted to address. How do we get people out into nature again?

The two organizations came together and decided it’s high time someone promoted the incredible diversity of local parks and outdoor spaces, right here in the city. And so Iron was commissioned to write and design the “San Francisco Urban Nature Guide: 2009.” This handy pocket map features nine of the city’s lesser-known, but fun-filled parks, with suggestions on how to make the most of our time in the great outdoors. The guides are free and being distributed through The North Face stores this summer. It’s time to put on a pack and hit the park!

This week the Boys & Girls Clubs of San Francisco launched their new web site which we designed and helped to develop over the past 6 months. The site is intended to provide a more interactive, informative and user-friendly experience and is filled with great information about the Clubs and programs, their important partners and some history of the Clubs in San Francisco. Check out some of the following NEW features we designed into the site:

• Sophisticated back-end development allows the site to act as a key fundraising and marketing tool
• Integrated CMS gives the client complete control over the content of the site
• Revised look and feel ensures consistent brand implementation
• Improved and easy-to-use online giving feature, complete with corporate match information and options for recurring gifts
• Interactive maps and full Clubhouse listings
• The option to sign up to learn more and receive an e-newsletter
• Extensive new photo galleries

It was a privilege to work with such an important organization. Our goal was to redevelop the site as an engaging and dynamic communication channel, ensuring the look and feel meshed perfectly with the organization’s re-brand. Take a look and let us know what you think!

Read more about our non-profit work
Read more about our web design work

But this was a symptom of an age-old advertising problem: good radio is hard to do and it doesn’t have the portfolio cache that TV does. So the hardest thing to do well always falls to new, less experienced writers. In other words, most agencies aren’t very good at radio in the first place – and the need to do it in half the time has simply shined a light on that fact. On the other hand, agencies that specialize in the “theater of the mind” are more in demand than ever.

Listen to more of our radio spots here