June 18, 2009

Iron Team Performs at Pecha Kucha

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aiga_design_weekalice__pecha_kucha

Last night Alice (pictured above) and I performed at Pecha Kucha in San Francisco. The theme for the evening was “CAUSE” and the event was part of San Francisco Design Week.

The format of the event is simple. You present 20 slides and talk about each for 20 seconds. Our theme was cause/affect, the graphic design competition we developed on behalf of the local chapter of the AIGA: the professional association for design. It was an incredible experience and gave us a great chance to get together with a bunch of do-gooders all doing incredible work.

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At Iron, we create marketing messages that get to the point: simply, quickly, effectively. Then we package those messages in a way that builds a personal, emotional connection, that cannot be ignored or forgotten.

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