This week we delivered the full stationery system to Springboard Forward, as part of our larger re-branding project (see our July 8 posting for more on the story). The business cards, shown here, dramatically deliver on the organization’s promise that they offer a fundamentally new model for transforming the lives of entry-level workers, and the organizations who employ them.
As soon as the cards arrived, Springboard Forward’s spokesperson Jerri Jensen sent this wonderful email, “Our business cards and letterhead just arrived. This stuff is AMAZING. These cards are so much better than I imagined. I’m so glad you have continued to push us into the “fundamentally different” territory in line with our strategic positioning. Thank you so much for all you’re doing for this organization.”
It’s great to hear such glowing feedback for such a humble piece of marketing material. But it proves that an organization’s brand strategy can, and should, be delivered at every touchpoint.