Automotive Advertising

• August 25, 2008

  Capitol Volkswagen Casts Wider Net With Radio Campaign

  By John Walsh | Advertising, Automotive Advertising, Campaign, Integrated Campaign, Media Buying, Radio Advertising | Tags: Advertising, Automotive Advertising, Bay Area Advertising, Media Buying, Media Effectiveness, Media Planning, Radio Advertising, San Francisco Advertising | 0 comments

  Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach…

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• July 3, 2008

  Bay Area Car Dealer TV Spot Takes A New Turn

  By John Walsh | Automotive Advertising, Campaign, Integrated Campaign, TV Advertising, Uncategorized | Tags: Advertising, Automotive Advertising, San Francisco Advertising | 0 comments

  

  We recently completed the second television spot in our campaign for Capitol Volkswagen/Hyundai/Suzuki. Now, while it moves in a new direction graphically, it maintains the overall aesthetic of the first spot. And in fact our reason for recommending this…

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• April 20, 2008

  “Happy Car Buyer” New Spot Launched by Del Grande Dealer Group

  By John Walsh | Automotive Advertising | Tags: Automotive Advertising, Brand Strategy, Integrated Campaign, Integrated Marketing | 0 comments

  

  This month we’ve been racing to put together an exciting new TV Campaign to help launch three new San Jose car dealerships. The challenge we faced was common but tricky: how do you differentiate a car dealership?

  The simple…

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