Last week, we were honored by the Interactive Media Council with an Outstanding Achievement Award for excellence in design and usability of the Dockers Macy’s micro site.
This robust online shop-in-shop experience is one of our finest achievements in ecommerce design and usability. Utilizing elements from the new Dockers brand launched by DraftFCB, we were able to design a micro site that spoke to the khaki retailer’s target of 35+ males, and enticed them with entertaining interactive features, including a “Fit Guide” and “Style Finder Survey.”