Last week, we were honored by the Interactive Media Council with an Outstanding Achievement Award for excellence in design and usability of the Dockers Macy’s micro site.

This robust online shop-in-shop experience is one of our finest achievements in ecommerce design and usability. Utilizing elements from the new Dockers brand launched by DraftFCB, we were able to design a micro site that spoke to the khaki retailer’s target of 35+ males, and enticed them with entertaining interactive features, including a “Fit Guide” and “Style Finder Survey.”

From the day of its launch, the micro site captured attention and interest in a way that transcended the standard online retail experience – encouraging Dockers shoppers to explore the full range of Dockers products, and bettering the likelihood of a sale.

It’s an honor to have our work recognized by the IMA, and even more so to have been given the opportunity to work with two terrifically talented and savvy teams at Dockers and Macy’s.  We’d like to personally thank Dockers for bringing us aboard, as well as Macy’s for their development prowess!