Question: How do you stand out from the crowd, with only a fraction of the budget? Answer: Cutting edge creative.
The Challenge: BAJobs is a job site focused on the San Francisco Bay Area. When BAJobs contracted Iron, the market was flush with big spending, national competition like Monster and Hotjobs. And things were further complicated by less direct competitors like Craigslist. BAJobs faced the classic but foreboding challenge: stand out from a lot of competitors, even when some of them are spending a lot more money than you are.
The End Result: After a year-long radio campaign:
- BAJobs’ client base had grown by over 10%
- Year-over-year sales had increased by nearly 25%
- Site traffic had grown by 40%.
CFO Tom Torreson stated “Without Iron’s focused brand strategy and unique creative execution, we do not believe we would have achieved what we have.” Take a listen to one of our favorite spots and judge for yourself.