The toolworks.org website launch completes our rebrand for Toolworks, a self-supporting nonprofit that is devoted to helping people with disabilities connect with the opportunities in their community. After redesigning their identity and stationery system, we created templates for their day to day operational needs, brand guidelines and began work on bringing their brand to life through their website.
As part of our commitment to working with companies dedicated to social good, we recently launched a new brand identity for local start-up Genability. Genability is focused on making electricity usage more elastic, distributed, renewable and clean. They are currently building the world’s most complete and accurate database of energy prices, as well as the next generation of cloud services for managing, forecasting and optimizing energy.
This month we launched a new brand identity for Toolworks – a nonprofit organization that creates social and economic opportunities for people with disabilities. Our objective was to refresh the overall look and feel of the brand – from the group’s printed materials to its web presence.
This week we found out that one of our logo designs is to be featured in the first edition of the brand new LogoLounge Master series book, titled Initials & Crests. The release date for the new volume is February 2010.
The featured logo is for the Feld Institute, a seminar-driven organization training attendees to improve individual aspects of their lives by understanding how those aspects fit into the larger whole. The logo itself embodies the ideas of integration and balance, and recalls the origins of those ideas, in eastern philosophy. We’re looking forward to seeing the new book when it comes out next spring!
When emerging Naturopathic remedy company Apothe-Carry approached us to create a brand identity and packaging system, they posed an important challenge: how do you create a visually differentiating, cost-effective identity that ties into their position as the single most knowledgeable provider of naturopathic remedy kits for the home?
By pairing complementary, vivid colors with natural motifs, we were able to design a system that is both distinct and approachable. Simple hang tags keep production costs to a minimum while building a comprehensive brand identity. And the logo itself features organic letterforms combined with a clever mark, that comprises a leaf and cross, to symbolize the natural remedy kits within.
The client has been bowled over by the design and looks forward to rolling out the product in the coming months. We are in the process of completing the project with a new Web site for the firm, due to launch in Spring 2009. We’ll keep you posted!
This week we delivered the full stationery system to Springboard Forward, as part of our larger re-branding project (see our July 8 posting for more on the story). The business cards, shown here, dramatically deliver on the organization’s promise that they offer a fundamentally new model for transforming the lives of entry-level workers, and the organizations who employ them.
We are thrilled to report that the Stanford Cancer Center (SCC) has commissioned Iron to design a new science report, which will showcase the myriad achievements of one of the world’s leading Cancer Centers.
This exciting project builds on our ongoing program of work for the Cancer Center and gives us an opportunity to develop and strengthen the brand further.
This month we launched a new brand identity for a local nonprofit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.
The new logo we developed for Springboard Forward literally represents the crossroads we have all stood at some point in our working lives. This powerful metaphor also quickly and graphically represents the innovative role the organization plays in helping people identify and realize their career aspirations.
The mark itself, which was designed by Iron Design Director Alice Bybee, represents dynamism, new perspectives and new paths through life. We are excited to be working on a collateral system for the organization as we help build and strengthen the brand in the coming months.
Astia Venture Conferences Promo from Iron Creative on Vimeo.
As a resource for fast-growing, women-led enterprises, Astia has built a network of advisors and VC’s like no other. And while their offering is truly exceptional, they were having trouble articulating it in a hip, cool way that matched their organization’s culture. So with the “It Conference” (their annual showcase) around the corner, they established a partnership with Iron. The goal? Tighten the core Astia message and build a sub-brand around the conference. Oh, and do it in two weeks.
Luckily, we don’t believe in spending months and months toiling over a strategic positioning. Why? Because Iron is an agency run by Creative Directors. We’ve spent our lives winning awards for successfully framing offerings in terms that connect and grab peoples’ imagination. So as we dig into a company’s inner workings, we recognize the building blocks for that process at a speed no left-brained type can.
Suffice to say, ten days later, Astia had a slick new identity for the conference, along with the language they’d need to more effectively sell the conference (and Astia as a whole) to their myriad targets.
This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be rolling out a new web site (currently in Beta), company brochure and a range of support materials.
The ‘addition’ symbol in the logo alludes to the company’s position which we determined during an extensive strategic process carried out earlier this year. Essentially, Paine & Partners’ unique approach allows the firm to identify opportunities other firms do not or cannot see. And it is this hidden component that is artfully reflected in the logo, while the ‘addition’ symbol alludes to added value.
