For international brands it can be a challenge to introduce themselves to new and unfamiliar markets. A new market often demands a new perspective on the brand – a new take on what is being offered or how it is being presented, based on what people respond to in that particular region.
We’re thrilled to announce the launch of our first major digital collaboration with Dockers. Earlier this month the new Dockers microsite went live on macys.com, fusing branded content with a robust e-commerce engine.
NewSchools Venture Fund is a nonprofit venture philanthropy firm working to transform public education for low-income children. Our challenge was to build a digital presence that would stand tall among Silicon Valley audiences and reflect the innovation and transformative results for which they are known. The site needed to portray the true face of NewSchools and tell a narrative to potential entrepreneurs, funders and the thousands that will visit. The new site has an integrated array of features including a blog, picture galleries, videos and other key resources. You’ll also find case studies of the great work NewSchools ventures have done.
As part of our commitment to working with companies dedicated to social good, we recently launched a new brand identity for local start-up Genability. Genability is focused on making electricity usage more elastic, distributed, renewable and clean. They are currently building the world’s most complete and accurate database of energy prices, as well as the next generation of cloud services for managing, forecasting and optimizing energy.
With over 350,000 apps in the Apple Store, we thought it was high time we joined the mobile revolution. As part of a complete naming, strategy and branding project, we are thrilled to announce the launch of Zipongo for iPhone.
This month we launched a new brand identity for Toolworks – a nonprofit organization that creates social and economic opportunities for people with disabilities. Our objective was to refresh the overall look and feel of the brand – from the group’s printed materials to its web presence.
When the The First Tee of San Francisco approached us, they had a unique challenge. They needed donations from individual donors and corporations to keep their program running, yet they had no official fundraising program, and no way to recognize the people who support them financially.
This week, while at the San Francisco Convention & Visitors Bureau 99th annual luncheon, we found out that our Art SF 08 campaign won the CTTC’s Tourism Marketing Excellence Award.
The campaign, which showcased the city’s incredible summer of art, featured national print ads, online banner ads, a microsite (above), rack cards and posters throughout SFO. We’re always thrilled when industry insiders recognize and reward great work. A huge thanks to Lynn Bruni and the rest of the marketing team at the SFCVB for bringing us on and making this happen!
Find out more about our advertising work.
This week we found out that one of our logo designs is to be featured in the first edition of the brand new LogoLounge Master series book, titled Initials & Crests. The release date for the new volume is February 2010.
The featured logo is for the Feld Institute, a seminar-driven organization training attendees to improve individual aspects of their lives by understanding how those aspects fit into the larger whole. The logo itself embodies the ideas of integration and balance, and recalls the origins of those ideas, in eastern philosophy. We’re looking forward to seeing the new book when it comes out next spring!
When you live in San Francisco, it’s easy to get complacent about the incredible outdoor opportunities that surround this fabulous city. With the Headlands to the North, Tilden Park in the East, the Santa Cruz mountains to the South, and Ocean Beach to the West, option paralysis can set in. Not to mention, we’re often easily seduced by our world class restaurants and entertainment offerings.
The problem is, we are just not getting out into nature as much as we should. In fact, there’s clear new evidence that says that children who play and explore outdoors feel less stressed and may develop more confidence and greater social skills. It’s just that problem The Trust for Public Land and The North Face wanted to address. How do we get people out into nature again?
The two organizations came together and decided it’s high time someone promoted the incredible diversity of local parks and outdoor spaces, right here in the city. And so Iron was commissioned to write and design the “San Francisco Urban Nature Guide: 2009.” This handy pocket map features nine of the city’s lesser-known, but fun-filled parks, with suggestions on how to make the most of our time in the great outdoors. The guides are free and being distributed through The North Face stores this summer. It’s time to put on a pack and hit the park!
