Brand Strategy
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July 10, 2009
Iron Wins Award for San Francisco City Campaign
This week, while at the San Francisco Convention & Visitors Bureau 99th annual luncheon, we found out that our Art SF 08 campaign won the CTTC’s Tourism Marketing Excellence Award.
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The campaign, which showcased the city’s incredible summer… -
July 9, 2009
Iron Logo Design Featured in New Anthology
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This week we found out that one of our logo designs is to be featured in the first edition of the brand new LogoLounge Master series book, titled Initials & Crests. The release date for the new volume is February… -
June 18, 2009
60 second radio: a waste of 30 seconds
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Yes, we’ve said radio is not the obsolete medium you think it is. But actions speak louder than words. We just finished work on a new campaign for On The Fly – a San Francisco Men’s store (listen to our… -
May 14, 2009
Bay Area Retirement Community Campaign Takes Off
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This month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.… -
May 10, 2009
San Francisco Ad Campaign in Running For Marketing Award
This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.
The campaign, which showcased the city’s incredible summer…
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October 6, 2008
Timeless Design for Environmental Non-Profit
This month we launched the new brand identity for the Center for Resource Solutions (CRS) –
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a small environmental non-profit that consults and certifies state and national renewable energy facilities. Essentially they are a think tank for renewable energy… -
October 4, 2008
Brochure Design Helps Investment Bank Target High-Net-Worth Individuals
When Thomas Weisel Partners asked us to write and design a brochure for their Private
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Client Services department, we saw this as an excellent opportunity to help strengthen their brand… -
September 20, 2008
Helping Non-Profits Stand Out, Not Sell Out
As a non-profit organization how do you ensure you stand out from the crowd without spending a fortune on your marketing? It’s not an easy challenge, and one that can divide even the most unified boardroom.One solution is…
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September 17, 2008
Cost-Effective Packaging Design Sets Doctors’ Product Apart
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When emerging Naturopathic remedy company Apothe-Carry approached us to create a brand identity and packaging system, they posed an important challenge: how do you create a visually differentiating, cost-effective identity that ties into their position as the single most knowledgeable… -
August 20, 2008
Stationery Design Delivers On Non-Profit’s Strategic Promise
Read more →This week we delivered the full stationery system to Springboard Forward, as part of our larger re-branding project (see our July 8 posting for more on the story). The business cards, shown here, dramatically deliver on the organization’s… -
August 18, 2008
Stanford Puts Its Faith in Iron Graphic Design Services
We are thrilled to report that the Stanford Cancer Center (SCC) has commissioned Iron to design a new science report, which will showcase the myriad achievements of one of the world’s leading Cancer Centers.
This exciting project builds on…
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August 5, 2008
North Face Project Capitalizes On San Francisco’s Hidden Public Parks
In August we began working on an exciting collaborative project with The North Face and The Trust for Public Land, designed to get people out of the retailer’s store and into some of San Francisco’s lesser-known parks.…
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July 21, 2008
Graphic Design Solution Adds Value For High End Consumers
When Purcell Murray contacted us to develop a “high-end” design solution for the launch of a
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new Gaggenau Concierge service program, we were tasked with creating a membership card people… -
July 8, 2008
Iron Develops New Brand Identity for Bay Area Non-Profit
This month we launched a new brand identity for a local non-profit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.The new logo we developed for Read more →
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June 22, 2008
Iron Launches New Financial Services Brand Identity
This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be…
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May 2, 2008
5 ways Iron finds The Right Message and The Right Voice
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USA Today recently reported that consumers see and hear about a million marketing messages a year. ONE MILLION marketing messages a year (insert jaw-dropping gasp). How do you compete with that? How do you make sure your message is the… -
April 20, 2008
“Happy Car Buyer” New Spot Launched by Del Grande Dealer Group
This month we’ve been racing to put together an exciting new TV Campaign to help launch three new San Jose car dealerships. The challenge we faced was common but tricky: how do you differentiate a car dealership?
The simple…
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April 19, 2008
Breakthrough Broadcast Stimulates Record Growth for Bay Area Job Specialist
Question: How do you stand out from the crowd, with only a fraction of the budget? Answer: Cutting edge creative.
The Challenge: BAJobs is a job site focused on the San Francisco Bay Area. When BAJobs contracted Iron,…
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April 14, 2008
Gary Snoman: Viral Phenomenon
A local VC firm with a small budget wanted to make a big splash. Who’d have thought an irreverent animated short about a self-made, self-satisfied snowman would, well, snowball!The Challenge: Blueprint Ventures is a technology investment firm,…
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March 7, 2008
Branding the Incomprehensible: The IT Company
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We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is… -
January 11, 2008
The Importance Of Emotional Branding For Non-Profits
In a recent study, linking and organization to an emotion was found to be one way that non-profits can differentiate themselves from their competitors. And since giving is considered a function of a brand’s differentiation, having characteristics that stimulate emotion…
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