Iron Creative Blog » Chihuly http://www.ironcreative.com/blog San Francisco Advertising, Media Buying, Graphic Design, Web Design Tue, 31 Jan 2012 20:16:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Chihuly Campaign Has Attendance On The Rise http://www.ironcreative.com/blog/chihuly-at-the-de-young-drives-high-attendance-levels-to-the-museum http://www.ironcreative.com/blog/chihuly-at-the-de-young-drives-high-attendance-levels-to-the-museum#comments Tue, 01 Jul 2008 00:39:43 +0000 Matt Cooke http://www.ironcreative.com/blog/?p=80 The Chihuly campaign switched into high gear this month with street banners popping up across the city, ads appearing in publications of all types, and be-decked cables cars rumbling around town. The end result? We’re delighted to report droves of…

]]> The Chihuly campaign switched into high gear this month with street banners popping up across the city, ads appearing in publications of all types, and be-decked cables cars rumbling around town. The end result? We’re delighted to report droves of visitors flocked to see what truly is the cutting edge of glass!

During its opening week, a stunning 32,000 people were wowed by Dale Chihuly’s fantastic creations. That’s almost as many people as attended the museum’s reopening in 2005, and marks a milestone for stand alone attendance numbers.

This blockbuster show, combined with a truly integrated marketing campaign, added to a fabulous location for art lovers, should be the recipe for a successful summer for our favorite museum. We’ll keep you posted on how the campaign plays out.

]]> http://www.ironcreative.com/blog/chihuly-at-the-de-young-drives-high-attendance-levels-to-the-museum/feed 0 Iron Produces New Chihuly at the de Young Campaign http://www.ironcreative.com/blog/advertising-chihuly-at-the-de-young http://www.ironcreative.com/blog/advertising-chihuly-at-the-de-young#comments Thu, 24 Apr 2008 17:18:21 +0000 Oletta http://www.ironcreative.com/blog/?p=13 When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale…

]]> When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale Chihuly is one of the most world renowned living artists we’ve had the opportunity to promote, and this would be his first museum exhibition in San Francisco.

This dream pairing of a ground breaking contemporary artist with one of the most forward thinking museums in the world provided us with an envious opportunity: to produce a cutting edge, effective campaign with local and national reach.

Beginning in June, the campaign print ads will run in such high profile magazines as Vanity Fair, The New Yorker, Architectural Digest and Sunset Magazine. Online we are hoping to reach the younger art enthusiast with banner placements (check out the chosen design) on Yahoo! and SFGate.com. To reach the core local audience we also developed newspaper ads, rack cards, street banners and cable cars ads.

]]> http://www.ironcreative.com/blog/advertising-chihuly-at-the-de-young/feed 0