ecoAmerica

• January 11, 2008

  The Importance Of Emotional Branding For Non-Profits

  By Matt Cooke | Advertising, Brand Identity, Brand Strategy, Integrated Campaign, Non-Profit Design, Web Strategy | Tags: Brand Strategy, ecoAmerica, Non-profit, Non-Profit Design | 0 comments

  In a recent study, linking and organization to an emotion was found to be one way that non-profits can differentiate themselves from their competitors. And since giving is considered  a function of a brand’s differentiation, having characteristics that stimulate emotion…

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