For international brands it can be a challenge to introduce themselves to new and unfamiliar markets. A new market often demands a new perspective on the brand – a new take on what is being offered or how it is being presented, based on what people respond to in that particular region.
NewSchools Venture Fund is a nonprofit venture philanthropy firm working to transform public education for low-income children. Our challenge was to build a digital presence that would stand tall among Silicon Valley audiences and reflect the innovation and transformative results for which they are known. The site needed to portray the true face of NewSchools and tell a narrative to potential entrepreneurs, funders and the thousands that will visit. The new site has an integrated array of features including a blog, picture galleries, videos and other key resources. You’ll also find case studies of the great work NewSchools ventures have done.
As part of our commitment to working with companies dedicated to social good, we recently launched a new brand identity for local start-up Genability. Genability is focused on making electricity usage more elastic, distributed, renewable and clean. They are currently building the world’s most complete and accurate database of energy prices, as well as the next generation of cloud services for managing, forecasting and optimizing energy.
With over 350,000 apps in the Apple Store, we thought it was high time we joined the mobile revolution. As part of a complete naming, strategy and branding project, we are thrilled to announce the launch of Zipongo for iPhone.
This month we launched a new brand identity for Toolworks – a nonprofit organization that creates social and economic opportunities for people with disabilities. Our objective was to refresh the overall look and feel of the brand – from the group’s printed materials to its web presence.
I know you thought the day would never come when a jean would focus on shape, not size! Too good to be true? Perhaps not anymore. Levi’s® listened to women from around the globe and studied more than 60,000 body scans, and as a result they have created a new line of custom fit jeans using a revolutionary fit system based on shape, not size!
When the The First Tee of San Francisco approached us, they had a unique challenge. They needed donations from individual donors and corporations to keep their program running, yet they had no official fundraising program, and no way to recognize the people who support them financially.
After months of work, we’re thrilled to announce the launch of the new Levi’s microsite on macys.com. Until now, the Levi’s brand had been represented by a series of static banners that bore little relation to one another, or the brand as a whole. Our challenge was to leverage the Levi’s brand and develop a more engaging user experience.
We recently designed the Gala Invite and event program for the Boys and Girls Clubs of San Francisco, and we’re pleased to report the event was a huge success.
I was lucky enough to attend the event and was thrilled to learn it raised a phenomenal $550,000! Click here to see pictures from the event. With this money, the Clubs will continue to run vital programs that help kids succeed in school, build strong character, develop healthy lifestyles and graduate from high school with a clear post-secondary plan.
We’re also putting the finishing touches to the organization’s web site, which is due to launch in the middle of the month.
Read more about our nonprofit work
Read more about our web design work
Iron design duo Matt Cooke and Alice Bybee are included in an exhibition of designers working for social good. The exhibition, called “What The *#&! is Social Design” is running at the AAU Gallery from March 10 – March 31st.
The exhibition is part of a larger initiative called the SoftSpot – which is a collaborative MFA Design Thesis Project, with the intention of inspiring positive social change through the use of design. Ultimately, the group wants more designers to become involved in creating a higher quality of life.
Check out the SoftSpot’s Facebook page. Check out their official site.