Integrated Marketing

• May 10, 2009

  San Francisco Ad Campaign in Running For Marketing Award

  By Matt Cooke | Advertising, Brand Strategy, Campaign, Integrated Campaign, Media Buying, San Francisco Convention & Visitors Bureau | Tags: Advertising, Brand Strategy, Integrated Campaign, Integrated Marketing, San Francisco Advertising | 0 comments

  This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.

  

  The campaign, which showcased the city’s incredible summer of art, featured national print…

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• April 27, 2009

  Reports of Radio’s Death Have Been Greatly Exaggerated

  By John Walsh | Advertising, Automotive Advertising, Brand Strategy, Integrated Campaign, Radio Advertising, Strategy | Tags: Integrated Marketing, Marketing Strategy, Radio Advertising | 0 comments

  These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has…

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• August 18, 2008

  Stanford Puts Its Faith in Iron Graphic Design Services

  By Matt Cooke | Brand Strategy, Graphic Design, Non-Profit Design, Print | Tags: Brand Strategy, Graphic Design, Integrated Marketing, Non-profit, Non-Profit Design | 0 comments

  

  We are thrilled to report that the Stanford Cancer Center (SCC) has commissioned Iron to design a new science report, which will showcase the myriad achievements of one of the world’s leading Cancer Centers.

  This exciting project builds on our ongoing…

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• July 14, 2008

  Iron Web Design On The Money For Bay Area Financial Company

  By Matt Cooke | Brand Strategy, Financial Services, Integrated Campaign, Strategy, Web Design | Tags: Financial Services, Financial Services Brand Identity, Integrated Marketing, Marketing, Marketing Communication, Marketing Strategy, Web Design | 0 comments

  This month we were excited to launch another financial services Web site, as part of a wider brand identity program for a leading Bay Area private equity group.

  The Paine & Partners site was built using a combination of PHP, Javascript, Flash and…

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• June 30, 2008

  Chihuly Campaign Has Attendance On The Rise

  By Matt Cooke | Integrated Campaign, Non-Profit Design | Tags: ArtSF08, Chihuly, Chihuly at the de Young, de Young Museum, Integrated Campaign, Integrated Marketing | 0 comments

  The Chihuly campaign switched into high gear this month with street banners popping up across the city, ads appearing in publications of all types, and be-decked cables cars rumbling around town. The end result? We’re delighted to report droves of visitors…

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• May 1, 2008

  SFCVB + Iron = ArtSF08

  By Blair | Campaign, Integrated Campaign, San Francisco Convention & Visitors Bureau | Tags: ArtSF08, Asian Art Museum, Chihuly, Contemporary Jewish Museum, Daniel Libeskind, Frida Kahlo, Integrated Marketing, Legion of Honor, Los Angeles Magazine, San Francisco, SFMOMA, Summer Exhibition Campaign, Travel + Leisure | 0 comments

  The San Francisco Convention & Visitors Bureau recently enlisted Iron to figure out a way to promote the Summer Art Exhibition Campaign in San Francisco. The overall purpose of SFCVB is to boost the local economy by selling the city to…

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• April 20, 2008

  “Happy Car Buyer” New Spot Launched by Del Grande Dealer Group

  By Sam | Automotive Advertising | Tags: Automotive Advertising, Brand Strategy, Integrated Campaign, Integrated Marketing | 0 comments

  

  This month we’ve been racing to put together an exciting new TV Campaign to help launch three new San Jose car dealerships. The challenge we faced was common but tricky: how do you differentiate a car dealership?

  The simple truth is…

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• March 7, 2008

  Branding the Incomprehensible: The IT Company

  By Oletta | Brand Strategy, Campaign, Strategy, Web Design | Tags: Add new tag, Brand Strategy, Business Card, Information Technology, Integrated Marketing, Logo Design, Marketing, Marketing Communication, Marketing Strategy, Message, Messaging Strategy, Voice, Web Design | 0 comments

  We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is…

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