Iron Creative Blog » Logo Design

Iron Logo Design Featured in New Anthology

Matt Cooke — Thu, 09 Jul 2009 23:52:32 +0000

This week we found out that one of our logo designs is to be featured in the first edition of the brand new LogoLounge Master series book, titled Initials & Crests. The release date for the new volume is February 2010.

The featured logo is for the Feld Institute, a seminar-driven organization training attendees to improve individual aspects of their lives by understanding how those aspects fit into the larger whole. The logo itself embodies the ideas of integration and balance, and recalls the origins of those ideas, in eastern philosophy. We’re looking forward to seeing the new book when it comes out next spring!

Timeless Design for Environmental Nonprofit

Matt Cooke — Mon, 06 Oct 2008 23:50:05 +0000

This month we launched the new brand identity for the Center for Resource Solutions (CRS) – a small environmental nonprofit that consults and certifies state and national renewable energy facilities. Essentially they are a think tank for renewable energy providing services to both large entities and everyday consumers.

The innovative design we developed features a dynamic color palette and fluid mark, which is intended to evoke a Möbius strip. We chose the Möbius Strip – which has only one side and one edge – to reference the interconnectedness of our ecosystem and our essential role within it. The mark also references timelessness, strength and stability, while the color gradients call to mind energy and motion.

Check out some of our other nonprofit work

Iron Web Design On The Money For Bay Area Financial Company

Matt Cooke — Mon, 14 Jul 2008 20:24:56 +0000

This month we were excited to launch another financial services Web site, as part of a wider brand identity program for a leading Bay Area private equity group.

The Paine & Partners site was built using a combination of PHP, Javascript, Flash and CSS, to deliver a seamless brand experience. The new site is a welcome addition to our work in the industry and we are proud to add Paine & Partners to our growing list of financial services clients, including: Thomas Weisel Partners, Blueprint Ventures, Trident Capital, Institutional Venture Partners and Astia.

Iron Develops New Brand Identity for Bay Area Nonprofit

Matt Cooke — Wed, 09 Jul 2008 00:18:23 +0000

This month we launched a new brand identity for a local nonprofit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.

The new logo we developed for Springboard Forward literally represents the crossroads we have all stood at some point in our working lives. This powerful metaphor also quickly and graphically represents the innovative role the organization plays in helping people identify and realize their career aspirations.

The mark itself, which was designed by Iron Design Director Alice Bybee, represents dynamism, new perspectives and new paths through life. We are excited to be working on a collateral system for the organization as we help build and strengthen the brand in the coming months.

Iron Launches New Financial Services Brand Identity

Matt Cooke — Sun, 22 Jun 2008 22:34:04 +0000

This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be rolling out a new web site (currently in Beta), company brochure and a range of support materials.

The ‘addition’ symbol in the logo alludes to the company’s position which we determined during an extensive strategic process carried out earlier this year. Essentially, Paine & Partners’ unique approach allows the firm to identify opportunities other firms do not or cannot see. And it is this hidden component that is artfully reflected in the logo, while the ‘addition’ symbol alludes to added value.