Marketing

• August 20, 2008

  Stationery Design Delivers On Non-Profit’s Strategic Promise

  By Matt Cooke | Brand Strategy, Graphic Design, Non-Profit Design, Print | Tags: Brand Strategy, Graphic Design, Marketing, Marketing Communication, Marketing Strategy, Non-profit, Non-Profit Design | 0 comments

  This week we delivered the full stationery system to Springboard Forward, as part of our larger re-branding project (see our July 8 posting for more on the story). The business cards, shown here, dramatically deliver on the organization’s promise that they…

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• July 21, 2008

  Graphic Design Solution Adds Value For High End Consumers

  By Matt Cooke | Appliance Industry, Graphic Design | Tags: Appliance Industry, Brand Strategy, Collateral Design, Graphic Design, Marketing, Marketing Communication | 0 comments

  When Purcell Murray contacted us to develop a “high-end” design solution for the launch of a new Gaggenau Concierge service program, we were tasked with creating a membership card people would covet. Not ignore.

  We chose a simple, elegant design, printing directly…

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• July 14, 2008

  Iron Web Design On The Money For Bay Area Financial Company

  By Matt Cooke | Brand Strategy, Financial Services, Integrated Campaign, Strategy, Web Design | Tags: Financial Services, Financial Services Brand Identity, Integrated Marketing, Marketing, Marketing Communication, Marketing Strategy, Web Design | 0 comments

  This month we were excited to launch another financial services Web site, as part of a wider brand identity program for a leading Bay Area private equity group.

  The Paine & Partners site was built using a combination of PHP, Javascript, Flash and…

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• July 10, 2008

  Web Animation Proves Big Hit In Financial Services Sector

  By Matt Cooke | Brand Strategy, Financial Services, Viral, Web Animation | Tags: Financial Services, Marketing, Viral, Web Animation, Web Video | 0 comments

  In today’s fast-paced world, there are a lot of things competing for our attention. We’ve got IM windows open, a screaming email inbox and the phone ringing off the hook. Which is exactly why it is so important to use…

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• June 22, 2008

  Iron Launches New Financial Services Brand Identity

  By Matt Cooke | Brand Strategy, Campaign, Financial Services, Strategy, Web Design | Tags: Brand Strategy, Financial Services, Financial Services Brand Identity, Identity Design, Logo Design, Marketing, Marketing Communication, Marketing Strategy | 0 comments

  This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be rolling out a…

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• March 7, 2008

  Branding the Incomprehensible: The IT Company

  By Oletta | Brand Strategy, Campaign, Strategy, Web Design | Tags: Add new tag, Brand Strategy, Business Card, Information Technology, Integrated Marketing, Logo Design, Marketing, Marketing Communication, Marketing Strategy, Message, Messaging Strategy, Voice, Web Design | 0 comments

  We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is…

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