Marketing Strategy

• April 27, 2009

  Reports of Radio’s Death Have Been Greatly Exaggerated

  By John Walsh | Advertising, Automotive Advertising, Brand Strategy, Integrated Campaign, Radio Advertising, Strategy | Tags: Integrated Marketing, Marketing Strategy, Radio Advertising | 0 comments

  These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has…

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• September 17, 2008

  Cost-Effective Packaging Design Sets Doctors’ Product Apart

  By Matt Cooke | Brand Identity, Brand Strategy, Graphic Design, Packaging | Tags: Brand Identity, Brand Strategy, Graphic Design, Marketing Strategy, Packaging Design | 0 comments

  When emerging Naturopathic remedy company Apothe-Carry approached us to create a brand identity and packaging system, they posed an important challenge: how do you create a visually differentiating, cost-effective identity that ties into their position as the single most knowledgeable…

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• August 20, 2008

  Stationery Design Delivers On Non-Profit’s Strategic Promise

  By Matt Cooke | Brand Strategy, Graphic Design, Non-Profit Design, Print | Tags: Brand Strategy, Graphic Design, Marketing, Marketing Communication, Marketing Strategy, Non-profit, Non-Profit Design | 0 comments

  This week we delivered the full stationery system to Springboard Forward, as part of our larger re-branding project (see our July 8 posting for more on the story). The business cards, shown here, dramatically deliver on the organization’s…

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• July 14, 2008

  Iron Web Design On The Money For Bay Area Financial Company

  By Matt Cooke | Brand Strategy, Financial Services, Integrated Campaign, Strategy, Web Design | Tags: Financial Services, Financial Services Brand Identity, Integrated Marketing, Marketing, Marketing Communication, Marketing Strategy, Web Design | 0 comments

  This month we were excited to launch another financial services Web site, as part of a wider brand identity program for a leading Bay Area private equity group.…

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• June 22, 2008

  Iron Launches New Financial Services Brand Identity

  By Matt Cooke | Brand Strategy, Campaign, Financial Services, Strategy, Web Design | Tags: Brand Strategy, Financial Services, Financial Services Brand Identity, Identity Design, Logo Design, Marketing, Marketing Communication, Marketing Strategy | 0 comments

  This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be…

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• May 2, 2008

  5 ways Iron finds The Right Message and The Right Voice

  By Blair | Brand Strategy | Tags: Brand Strategy, Marketing Strategy, Message, Messaging Strategy, Voice | 0 comments

  USA Today recently reported that consumers see and hear about a million marketing messages a year. ONE MILLION marketing messages a year (insert jaw-dropping gasp). How do you compete with that? How do you make sure your message is the…

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• March 7, 2008

  Branding the Incomprehensible: The IT Company

  By Oletta | Brand Strategy, Campaign, Strategy, Web Design | Tags: Add new tag, Brand Strategy, Business Card, Information Technology, Integrated Marketing, Logo Design, Marketing, Marketing Communication, Marketing Strategy, Message, Messaging Strategy, Voice, Web Design | 0 comments

  We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is…

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