Media Buying
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August 25, 2008
Capitol Volkswagen Casts Wider Net With Radio Campaign
By John Walsh | Advertising, Automotive Advertising, Campaign, Integrated Campaign, Media Buying, Radio Advertising | Tags: Advertising, Automotive Advertising, Bay Area Advertising, Media Buying, Media Effectiveness, Media Planning, Radio Advertising, San Francisco Advertising | 0 comments
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Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach…