Radio Advertising
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June 18, 2009
60 second radio: a waste of 30 seconds
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Yes, we’ve said radio is not the obsolete medium you think it is. But actions speak louder than words. We just finished work on a new campaign for On The Fly – a San Francisco Men’s store (listen to our… -
April 27, 2009
Reports of Radio’s Death Have Been Greatly Exaggerated
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These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has… -
August 25, 2008
Capitol Volkswagen Casts Wider Net With Radio Campaign
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Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach… -
May 20, 2008
San Francisco Agency, San Francisco Advertising
It makes sense that a San Francisco Advertising agency would have San Francisco Advertising clients. And while this circumstantial factor was responsible for many of our early local projects, Iron has turned its focus to this audience, winning work…
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April 19, 2008
Breakthrough Broadcast Stimulates Record Growth for Bay Area Job Specialist
Question: How do you stand out from the crowd, with only a fraction of the budget? Answer: Cutting edge creative.
The Challenge: BAJobs is a job site focused on the San Francisco Bay Area. When BAJobs contracted Iron,…
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