The toolworks.org website launch completes our rebrand for Toolworks, a self-supporting nonprofit that is devoted to helping people with disabilities connect with the opportunities in their community. After redesigning their identity and stationery system, we created templates for their day to day operational needs, brand guidelines and began work on bringing their brand to life through their website.
Last week, we were honored by the Interactive Media Council with an Outstanding Achievement Award for excellence in design and usability of the Dockers Macy’s micro site.
This robust online shop-in-shop experience is one of our finest achievements in ecommerce design and usability. Utilizing elements from the new Dockers brand launched by DraftFCB, we were able to design a micro site that spoke to the khaki retailer’s target of 35+ males, and enticed them with entertaining interactive features, including a “Fit Guide” and “Style Finder Survey.”
For international brands it can be a challenge to introduce themselves to new and unfamiliar markets. A new market often demands a new perspective on the brand – a new take on what is being offered or how it is being presented, based on what people respond to in that particular region.
We’re thrilled to announce the launch of our first major digital collaboration with Dockers. Earlier this month the new Dockers microsite went live on macys.com, fusing branded content with a robust e-commerce engine.
NewSchools Venture Fund is a nonprofit venture philanthropy firm working to transform public education for low-income children. Our challenge was to build a digital presence that would stand tall among Silicon Valley audiences and reflect the innovation and transformative results for which they are known. The site needed to portray the true face of NewSchools and tell a narrative to potential entrepreneurs, funders and the thousands that will visit. The new site has an integrated array of features including a blog, picture galleries, videos and other key resources. You’ll also find case studies of the great work NewSchools ventures have done.
This month we launched the brand new La Cornue USA web site, telling the company’s illustrious history and developing a rich interactive experience that reflects the passion that has driven the brand for over 3 generations.
As an international marketing force, Specialized adheres to exacting brand standards. However, many of its product lines need to have a life of their own. The Designs for Women section of the company’s web site embodied the challenge – the need to separate the offering from a male-dominated brand backdrop, while maintaining enough consistency to leverage the basic brand values.
This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.
The campaign, which showcased the city’s incredible summer of art, featured national print ads, online banner ads, a micro site, rack cards and posters throughout SFO. Our fingers are crossed!
Read more about our advertising work
You know the story. Your company enters the marketplace and you need a web site. It doesn’t have to be perfect… “just get something up!” cries the CEO. Well, several years later, the site is often still standing. It’s not harming, just not really helping.
That was pretty much the case when Ocarina Networks contacted us. They had a fully functioning site. It just wasn’t representing their brand values any more. So they commissioned us to give their old site a facelift. They also wanted the new site to be built using a fully functioning content management system (CMS), and they threw in an ultra fast turnaround time for good measure!
In just 8 weeks we restructured their old architecture, sourced a suitable CMS (joomla), designed and deployed their new site. Check out the result here.
This summer saw the successful launch of the new Iron-designed Thomas Weisel Partners (TWP) Web site. This major design overhaul moved the firm away from a static HTML site onto a more flexible Content Management System (CMS), while simultaneously pulling live financial information from a number of different sources.
This is our second Web project for TWP and it continues our excellent relationship with the firm and the wider financial industry.