This month we launched the brand new La Cornue USA web site, telling the company’s illustrious history and developing a rich interactive experience that reflects the passion that has driven the brand for over 3 generations.
Web Design
Section of Specialized’s Web Site Gets a Makeover from Iron
As an international marketing force, Specialized adheres to exacting brand standards. However, many of its product lines need to have a life of their own. The Designs for Women section of the company’s web site embodied the challenge – the need to separate the offering from a male-dominated brand backdrop, while maintaining enough consistency to leverage the basic brand values.
San Francisco Ad Campaign in Running For Marketing Award
This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.
The campaign, which showcased the city’s incredible summer of art, featured national print ads, online banner ads, a micro site, rack cards and posters throughout SFO. Our fingers are crossed!
Read more about our advertising work
Iron Launches new CMS-based Web Site for Tech Company
You know the story. Your company enters the marketplace and you need a web site. It doesn’t have to be perfect… “just get something up!” cries the CEO. Well, several years later, the site is often still standing. It’s not harming, just not really helping.
That was pretty much the case when Ocarina Networks contacted us. They had a fully functioning site. It just wasn’t representing their brand values any more. So they commissioned us to give their old site a facelift. They also wanted the new site to be built using a fully functioning content management system (CMS), and they threw in an ultra fast turnaround time for good measure!
In just 8 weeks we restructured their old architecture, sourced a suitable CMS (joomla), designed and deployed their new site. Check out the result here.
Iron Designs New Thomas Weisel Partners Web Site
This summer saw the successful launch of the new Iron-designed Thomas Weisel Partners (TWP) Web site. This major design overhaul moved the firm away from a static HTML site onto a more flexible Content Management System (CMS), while simultaneously pulling live financial information from a number of different sources.
This is our second Web project for TWP and it continues our excellent relationship with the firm and the wider financial industry.