Web Strategy

• June 18, 2009

  Iron Designs New Boys & Girls Clubs Web Site

  By Matt Cooke | Brand Strategy, Graphic Design, Non-Profit Design, Web Design, Web Strategy | Tags: LinkedIn, Non-profit, Non-Profit Design, Web Design, Web Strategy | 0 comments

  

  This week the Boys & Girls Clubs of San Francisco launched their new web site which we designed and helped to develop over the past 6 months. The site is intended to provide a more interactive, informative…

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• April 29, 2009

  Iron Launches new CMS-based Web Site for Tech Company

  By Matt Cooke | Brand Strategy, Web Design, Web Strategy | Tags: Technology Sector, Web Design, Web Strategy | 0 comments

  You know the story. Your company enters the marketplace and you need a web site. It doesn’t have to be perfect… “just get something up!” cries the CEO. Well, several years later, the site is often still standing. It’s not…

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• April 29, 2009

  Viral Entertainment Marketing: Great, But it Could be Better

  By John Walsh | Advertising, Viral, Web Animation, Web Strategy | Tags: Viral, Web Strategy | 0 comments

  Last holiday season, Office Max hired Jib Jab to produce an innovative viral piece. Jib Jab isn’t a marketing firm, but if your budget is big enough they know what entertains. And they proved it with “Elf Yourself.”…

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• January 15, 2009

  Blog Best Practices: Some Basic Rules

  By Matt Cooke | Web Strategy | Tags: Web Strategy | 0 comments

  This morning I attended my first Newfangled webinar, entitled How to Blog. The session, which was hosted by the firm’s President Mark O’Brien, gave a very good overview of blogging best practices. While attempting to pay attention, I…

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• December 10, 2008

  Web Video And The Path To Viral Success

  By Matt Cooke | Strategy, Viral, Web Animation | Tags: LinkedIn, Online Strategy, Viral, Web Animation, Web Strategy, Web Video | 0 comments

  
  If there’s one thing 2008 confirmed (apart from the obvious and apparent lack of control we have over our economic predicament), it’s that web video is here to stay. Chances are you are already watching your fair…

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• January 30, 2008

  Building An Online Community = Content, Context, Connectivity and Continuity

  By Matt Cooke | Brand Strategy, Strategy, Web Strategy | Tags: Brand Strategy, Social Networking, Web Strategy | 0 comments

  According to AdAge, the starting point of any succesful web community is finding a niche that is currently underserved, and then serving that community better than anyone else. Perhaps not surprisingly, the tools to build a community are…

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