This month we launched the new brand identity for the Center for Resource Solutions (CRS) – a small environmental nonprofit that consults and certifies state and national renewable energy facilities. Essentially they are a think tank for renewable energy providing services to both large entities and everyday consumers.

The innovative design we developed features a dynamic color palette and fluid mark, which is intended to evoke a Möbius strip. We chose the Möbius Strip – which has only one side and one edge – to reference the interconnectedness of our ecosystem and our essential role within it. The mark also references timelessness, strength and stability, while the color gradients call to mind energy and motion.

Check out some of our other nonprofit work