Automotive Advertising
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April 27, 2009
Reports of Radio’s Death Have Been Greatly Exaggerated
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These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has… -
August 25, 2008
Capitol Volkswagen Casts Wider Net With Radio Campaign
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Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach… -
July 3, 2008
Bay Area Car Dealer TV Spot Takes A New Turn
We recently completed the second television spot in our campaign for Capitol Volkswagen/Hyundai/Suzuki. Now, while it moves in a new direction graphically, it maintains the overall aesthetic of the first spot. And in fact our reason for recommending this…
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May 20, 2008
San Francisco Agency, San Francisco Advertising
It makes sense that a San Francisco Advertising agency would have San Francisco Advertising clients. And while this circumstantial factor was responsible for many of our early local projects, Iron has turned its focus to this audience, winning work…
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April 20, 2008
“Happy Car Buyer” New Spot Launched by Del Grande Dealer Group
This month we’ve been racing to put together an exciting new TV Campaign to help launch three new San Jose car dealerships. The challenge we faced was common but tricky: how do you differentiate a car dealership?
The simple…
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