Brand Strategy
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July 15, 2010
Innovative Blog Design Boosts SEO Results and Enhances Reputation
Today we launched an innovative new blog for Purcell Murray, helping the appliance distributor to fulfill its online marketing strategy and leverage the incredible content the company produces.
Featuring video, recipes and an array of cooking tips…
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July 10, 2009
Iron Wins Award for San Francisco City Campaign
This week, while at the San Francisco Convention & Visitors Bureau 99th annual luncheon, we found out that our Art SF 08 campaign won the CTTC’s Tourism Marketing Excellence Award.
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The campaign, which showcased the city’s incredible summer… -
July 9, 2009
Iron Logo Design Featured in New Anthology
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This week we found out that one of our logo designs is to be featured in the first edition of the brand new LogoLounge Master series book, titled Initials & Crests. The release date for the new volume is February… -
July 7, 2009
Iron Completes Project for The Trust for Public Land and The North Face
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When you live in San Francisco, it’s easy to get complacent about the incredible outdoor opportunities that surround this fabulous city. With the Headlands to the North, Tilden Park in the East, the Santa Cruz mountains to the South, and… -
June 18, 2009
Iron Designs New Boys & Girls Clubs Web Site
This week the Boys & Girls Clubs of San Francisco launched their new web site which we designed and helped to develop over the past 6 months. The site is intended to provide a more interactive, informative…
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June 18, 2009
60 second radio: a waste of 30 seconds
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Yes, we’ve said radio is not the obsolete medium you think it is. But actions speak louder than words. We just finished work on a new campaign for On The Fly – a San Francisco Men’s store (listen to our… -
May 14, 2009
Bay Area Retirement Community Campaign Takes Off
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This month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.… -
May 10, 2009
San Francisco Ad Campaign in Running For Marketing Award
This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.
The campaign, which showcased the city’s incredible summer…
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May 8, 2009
Gala Invite Helps Raise Record Funds for Bay Area Non-Profit
We recently designed the Gala Invite and event program for the Boys and Girls Clubs of San Francisco, and we’re pleased to report the event was a huge success.
I was lucky enough to attend the event and…
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April 29, 2009
Iron Launches new CMS-based Web Site for Tech Company
You know the story. Your company enters the marketplace and you need a web site. It doesn’t have to be perfect… “just get something up!” cries the CEO. Well, several years later, the site is often still standing. It’s not…
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April 27, 2009
Reports of Radio’s Death Have Been Greatly Exaggerated
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These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has… -
March 18, 2009
NGO’s Need Branding Now More Than Ever
According to a recent Advertising Age article Nonprofits need to rapidly embrace modern branding strategies in order to reclaim the cause-marketing arena which has been co-opted by traditional for profit companies.
“It’s simple. In today’s market, brands matter.…
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October 15, 2008
Financial Services Web Design Does Compute for Boutique Bay Area Firm
This month, with the launch of sanctuaryws.com, we completed our latest financial services Web site. The clean, minimal design – which features bold, high-contrast black and white photography, contrasted with an elegant color palette and minimal typography…
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October 6, 2008
Timeless Design for Environmental Non-Profit
This month we launched the new brand identity for the Center for Resource Solutions (CRS) –
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a small environmental non-profit that consults and certifies state and national renewable energy facilities. Essentially they are a think tank for renewable energy… -
October 4, 2008
Brochure Design Helps Investment Bank Target High-Net-Worth Individuals
When Thomas Weisel Partners asked us to write and design a brochure for their Private
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Client Services department, we saw this as an excellent opportunity to help strengthen their brand… -
September 20, 2008
Helping Non-Profits Stand Out, Not Sell Out
As a non-profit organization how do you ensure you stand out from the crowd without spending a fortune on your marketing? It’s not an easy challenge, and one that can divide even the most unified boardroom.One solution is…
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September 17, 2008
Cost-Effective Packaging Design Sets Doctors’ Product Apart
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When emerging Naturopathic remedy company Apothe-Carry approached us to create a brand identity and packaging system, they posed an important challenge: how do you create a visually differentiating, cost-effective identity that ties into their position as the single most knowledgeable… -
August 20, 2008
Stationery Design Delivers On Non-Profit’s Strategic Promise
Read more →This week we delivered the full stationery system to Springboard Forward, as part of our larger re-branding project (see our July 8 posting for more on the story). The business cards, shown here, dramatically deliver on the organization’s… -
August 18, 2008
Stanford Puts Its Faith in Iron Graphic Design Services
We are thrilled to report that the Stanford Cancer Center (SCC) has commissioned Iron to design a new science report, which will showcase the myriad achievements of one of the world’s leading Cancer Centers.
This exciting project builds on…
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August 5, 2008
North Face Project Capitalizes On San Francisco’s Hidden Public Parks
In August we began working on an exciting collaborative project with The North Face and The Trust for Public Land, designed to get people out of the retailer’s store and into some of San Francisco’s lesser-known parks.…
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July 14, 2008
Iron Web Design On The Money For Bay Area Financial Company
This month we were excited to launch another financial services Web site, as part of a wider
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brand identity program for a leading Bay Area private equity group.… -
July 10, 2008
Web Animation Proves Big Hit In Financial Services Sector
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In today’s fast-paced world, there are a lot of things competing for our attention. We’ve got IM windows open, a screaming email inbox and the phone ringing off the hook. Which is exactly why it is so important to use… -
July 8, 2008
Iron Develops New Brand Identity for Bay Area Non-Profit
This month we launched a new brand identity for a local non-profit organization, visually bringing to life their place at the intersection of working families and the businesses who employ them.The new logo we developed for Read more →
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June 29, 2008
Astia Gives Entrepreneurs A Boost. Iron Gives Astia A Boost.
As a resource for fast-growing, women-led enterprises, Astia has built a network of advisors
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and VC’s like no other. And while their offering is truly exceptional, they were having trouble articulating it in a hip, cool way that matched… -
June 22, 2008
Iron Launches New Financial Services Brand Identity
This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be…
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June 18, 2008
Does Award-Winning Work Matter? Yes and No.
In Bruce Mau’s “Incomplete Manifesto for Growth” the Canadian design legend plainly states “Don’t enter awards competitions. Just don’t. It’s not good for you.” And for a long time we felt the same way. After all, our…
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May 2, 2008
5 ways Iron finds The Right Message and The Right Voice
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USA Today recently reported that consumers see and hear about a million marketing messages a year. ONE MILLION marketing messages a year (insert jaw-dropping gasp). How do you compete with that? How do you make sure your message is the… -
April 24, 2008
Iron Produces New Chihuly at the de Young Campaign
When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale…
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April 19, 2008
Breakthrough Broadcast Stimulates Record Growth for Bay Area Job Specialist
Question: How do you stand out from the crowd, with only a fraction of the budget? Answer: Cutting edge creative.
The Challenge: BAJobs is a job site focused on the San Francisco Bay Area. When BAJobs contracted Iron,…
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April 14, 2008
Gary Snoman: Viral Phenomenon
A local VC firm with a small budget wanted to make a big splash. Who’d have thought an irreverent animated short about a self-made, self-satisfied snowman would, well, snowball!The Challenge: Blueprint Ventures is a technology investment firm,…
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March 7, 2008
Branding the Incomprehensible: The IT Company
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We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is… -
January 11, 2008
The Importance Of Emotional Branding For Non-Profits
In a recent study, linking and organization to an emotion was found to be one way that non-profits can differentiate themselves from their competitors. And since giving is considered a function of a brand’s differentiation, having characteristics that stimulate emotion…
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