We’re thrilled to announce the launch of our first major digital collaboration with Dockers. Earlier this month the new Dockers microsite went live on macys.com, fusing branded content with a robust e-commerce engine.
Brand Strategy
Iron Launches New Website for Nonprofit Venture Philanthropy Firm
NewSchools Venture Fund is a nonprofit venture philanthropy firm working to transform public education for low-income children. Our challenge was to build a digital presence that would stand tall among Silicon Valley audiences and reflect the innovation and transformative results for which they are known. The site needed to portray the true face of NewSchools and tell a narrative to potential entrepreneurs, funders and the thousands that will visit. The new site has an integrated array of features including a blog, picture galleries, videos and other key resources. You’ll also find case studies of the great work NewSchools ventures have done.
Iron Develops Brand Identity for Bay Area Start-Up
As part of our commitment to working with companies dedicated to social good, we recently launched a new brand identity for local start-up Genability. Genability is focused on making electricity usage more elastic, distributed, renewable and clean. They are currently building the world’s most complete and accurate database of energy prices, as well as the next generation of cloud services for managing, forecasting and optimizing energy.
Patelco Pays Your Way
How do you thank the communities and people who have supported your business for the past 75 years? How about with some groceries, gas, coffee and lunch… all for FREE! Patelco is celebrating their 75th anniversary and this is how we’re helping them to say “thank you”.
Yesterday, Stephen Curry of the Golden State Warriors, and Patelco Credit Union executives, kicked off the Patelco Pays Your Way campaign by visiting Lucky Supermarkets in Oakland. The team personally handed out $75 Lucky gift cards to 75 lucky grocery shoppers. This was the first in a series of Patelco Pays your Way events that we’ve helped coordinate.
Iron iPhone App Design Hits The Apple Store
With over 350,000 apps in the Apple Store, we thought it was high time we joined the mobile revolution. As part of a complete naming, strategy and branding project, we are thrilled to announce the launch of Zipongo for iPhone.