Campaign
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July 10, 2009
Iron Wins Award for San Francisco City Campaign
This week, while at the San Francisco Convention & Visitors Bureau 99th annual luncheon, we found out that our Art SF 08 campaign won the CTTC’s Tourism Marketing Excellence Award.
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The campaign, which showcased the city’s incredible summer… -
June 18, 2009
60 second radio: a waste of 30 seconds
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Yes, we’ve said radio is not the obsolete medium you think it is. But actions speak louder than words. We just finished work on a new campaign for On The Fly – a San Francisco Men’s store (listen to our… -
May 14, 2009
Bay Area Retirement Community Campaign Takes Off
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This month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.… -
May 10, 2009
San Francisco Ad Campaign in Running For Marketing Award
This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.
The campaign, which showcased the city’s incredible summer…
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April 1, 2009
Iron Duo Launch Social Impact Design Competition
Working as board members of the local chapter of the AIGA, Alice Bybee (Iron Design Director) and Matt Cooke (Iron Principal) just issued a call for entries for cause/affect – a biennial graphic design competition which…
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September 20, 2008
Helping Non-Profits Stand Out, Not Sell Out
As a non-profit organization how do you ensure you stand out from the crowd without spending a fortune on your marketing? It’s not an easy challenge, and one that can divide even the most unified boardroom.One solution is…
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August 26, 2008
Venture Conference Goes Live With Viral Marketing Campaign
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The last thing you’d expect from a venture conference would be an innovative viral email campaign. But that’s exactly what we just produced for the visionary folks over at Astia. Parodying the industry’s staid public image, we… -
August 25, 2008
Capitol Volkswagen Casts Wider Net With Radio Campaign
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Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach… -
August 5, 2008
North Face Project Capitalizes On San Francisco’s Hidden Public Parks
In August we began working on an exciting collaborative project with The North Face and The Trust for Public Land, designed to get people out of the retailer’s store and into some of San Francisco’s lesser-known parks.…
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July 3, 2008
Bay Area Car Dealer TV Spot Takes A New Turn
We recently completed the second television spot in our campaign for Capitol Volkswagen/Hyundai/Suzuki. Now, while it moves in a new direction graphically, it maintains the overall aesthetic of the first spot. And in fact our reason for recommending this…
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June 22, 2008
Iron Launches New Financial Services Brand Identity
This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be…
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May 16, 2008
The de Young Campaign Receives the 2008 Excellence in Marketing Award
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Last night, Iron’s campaign for the de Young Museum was awarded the 2008 Excellence in Marketing Award by the American Marketing Association. After a blockbuster opening in 2005, the de Young had experienced a decline in attendance… -
May 1, 2008
SFCVB + Iron = ArtSF08
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The San Francisco Convention & Visitors Bureau recently enlisted Iron to figure out a way to promote the Summer Art Exhibition Campaign in San Francisco. The overall purpose of SFCVB is to boost the local economy by selling… -
April 24, 2008
Iron Produces New Chihuly at the de Young Campaign
When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale…
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April 14, 2008
Gary Snoman: Viral Phenomenon
A local VC firm with a small budget wanted to make a big splash. Who’d have thought an irreverent animated short about a self-made, self-satisfied snowman would, well, snowball!The Challenge: Blueprint Ventures is a technology investment firm,…
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March 7, 2008
Iron, the de Young, and Getting San Francisco to Notice You
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How do you brand an organization that embodies a pioneering spirit that’s almost antithetical to branding itself? An organization of such startling originality, it builds its home out of copper to resemble a vision of the future Buckminster Fuller would… -
March 7, 2008
Branding the Incomprehensible: The IT Company
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We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is… -
October 14, 2007
Marie Antoinette and The Petit Trianon at the Legion of Honor
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With the completion of the renovation of Versailles’ Hall of Mirrors, the Musee National of the Chateau de Versailles was ready to showcase not only one of its crown jewels of architecture, but one of its most infamous queens – Marie…
