Integrated Campaign
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July 10, 2009
Iron Wins Award for San Francisco City Campaign
This week, while at the San Francisco Convention & Visitors Bureau 99th annual luncheon, we found out that our Art SF 08 campaign won the CTTC’s Tourism Marketing Excellence Award.
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The campaign, which showcased the city’s incredible summer of art, featured national… -
May 14, 2009
Bay Area Retirement Community Campaign Takes Off
This month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.It…
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May 10, 2009
San Francisco Ad Campaign in Running For Marketing Award
This month we learned that our 2008 campaign for the San Francisco Convention & Visitors Bureau has been chosen as a finalist in the CTTC’s Tourism Marketing Excellence Awards.
The campaign, which showcased the city’s incredible summer of art, featured national print…
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April 27, 2009
Reports of Radio’s Death Have Been Greatly Exaggerated
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These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has… -
September 20, 2008
Helping Non-Profits Stand Out, Not Sell Out
As a non-profit organization how do you ensure you stand out from the crowd without spending a fortune on your marketing? It’s not an easy challenge, and one that can divide even the most unified boardroom.One solution is to produce…
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August 26, 2008
Venture Conference Goes Live With Viral Marketing Campaign
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The last thing you’d expect from a venture conference would be an innovative viral email campaign. But that’s exactly what we just produced for the visionary folks over at Astia. Parodying the industry’s staid public image, we threw out the… -
August 25, 2008
Capitol Volkswagen Casts Wider Net With Radio Campaign
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Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach San Jose,… -
July 14, 2008
Iron Web Design On The Money For Bay Area Financial Company
This month we were excited to launch another financial services Web site, as part of a wider
brand identity program for a leading Bay Area private equity group.The Paine & Partners site was built using a combination of PHP, Javascript, Flash and…
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July 3, 2008
Bay Area Car Dealer TV Spot Takes A New Turn
We recently completed the second television spot in our campaign for Capitol Volkswagen/Hyundai/Suzuki. Now, while it moves in a new direction graphically, it maintains the overall aesthetic of the first spot. And in fact our reason for recommending this direction…
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June 30, 2008
Chihuly Campaign Has Attendance On The Rise
The Chihuly campaign switched into high gear this month with street banners popping up across the city, ads appearing in publications of all types, and be-decked cables cars rumbling around town. The end result? We’re delighted to report droves of visitors…
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May 16, 2008
The de Young Campaign Receives the 2008 Excellence in Marketing Award
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Last night, Iron’s campaign for the de Young Museum was awarded the 2008 Excellence in Marketing Award by the American Marketing Association. After a blockbuster opening in 2005, the de Young had experienced a decline in attendance of nearly 10%… -
May 1, 2008
SFCVB + Iron = ArtSF08
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The San Francisco Convention & Visitors Bureau recently enlisted Iron to figure out a way to promote the Summer Art Exhibition Campaign in San Francisco. The overall purpose of SFCVB is to boost the local economy by selling the city to… -
April 24, 2008
Iron Produces New Chihuly at the de Young Campaign
When the Fine Arts Museums of San Francisco invited us to work on an integrated marketing campaign for a new Chihuly exhibit we were excited for two reasons: Dale Chihuly is one of the most world renowned living artists we’ve had the…
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April 19, 2008
Breakthrough Broadcast Stimulates Record Growth for Bay Area Job Specialist
Question: How do you stand out from the crowd, with only a fraction of the budget? Answer: Cutting edge creative.
The Challenge: BAJobs is a job site focused on the San Francisco Bay Area. When BAJobs contracted Iron, the market was flush…
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January 11, 2008
The Importance Of Emotional Branding For Non-Profits
In a recent study, linking and organization to an emotion was found to be one way that non-profits can differentiate themselves from their competitors. And since giving is considered a function of a brand’s differentiation, having characteristics that stimulate emotion…
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