Radio Advertising
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June 18, 2009
60 second radio: a waste of 30 seconds
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Yes, we’ve said radio is not the obsolete medium you think it is. But actions speak louder than words. We just finished work on a new campaign for On The Fly – a San Francisco Men’s store (listen to our… -
April 27, 2009
Reports of Radio’s Death Have Been Greatly Exaggerated
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These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has… -
August 25, 2008
Capitol Volkswagen Casts Wider Net With Radio Campaign
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Back in April, we launched Capitol Volkswagen (the newest member of the Del Grande Dealer Group) with some cool, fun cable spots. Why? Because unlike network TV, cable is an incredibly targeted medium. If you want to reach…