Social Media

First 75 In, Take $75 Out

Patelco, one of the country’s largest credit unions and a long time client of ours, celebrated their SF branch grand re-opening last Wednesday and an early morning line of 100+ people eagerly waited to get a look at the brand new interior. Or maybe they were there to collect the $75 being awarded to the first 75 people through the doors. This was just one of the offers we cooked up this summer to promote the branch and its move.

At the end of July, Patelco closed their current SF main branch doors and moved on up the street to 124 Second. With this new branch location opening just 75 yards away from the old, the goal was to make existing members aware of the move, so daily banking routines weren’t disrupted, as well as bring in potential members.

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Fashion 2.0

It’s no secret that social media and digital technology are changing the world, specifically the world of fashion retail. Just months ago, many fashion brands were being mocked for their reluctance to jump on the social media bandwagon. With Fashion Week wrapping up in New York, the industry’s recent embrace of social media (and digital technology) is turning heads. You might say that social media is this season’s hottest ticket beating out the beloved skinny jean.

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Blog Best Practices: Some Basic Rules

This morning I attended my first Newfangled webinar, entitled How to Blog. The session, which was hosted by the firm’s President Mark O’Brien, gave a very good overview of blogging best practices. While attempting to pay attention, I made these brief notes:

General Rules

  • Develop an editorial calendar
  • Don’t get rid of any content from your blog that is still relevant
  • Use the blog as a response mechanism to common client questions – you can then give the client even deeper content – allow comments to these to add value and knowledge
  • Ask guest bloggers to post and offer to reciprocate
  • Conduct interviews
  • Encourage comments on the blog – we should do everything we can to encourage this – this builds indexable content but it can take years to develop
  • The more people who blog in the company, the better (but these should be good bloggers!)
  • Ideally post two-three times a week

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