Strategy
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July 10, 2009
Iron Wins Award for San Francisco City Campaign
This week, while at the San Francisco Convention & Visitors Bureau 99th annual luncheon, we found out that our Art SF 08 campaign won the CTTC’s Tourism Marketing Excellence Award.
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The campaign, which showcased the city’s incredible summer… -
July 9, 2009
Iron Logo Design Featured in New Anthology
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This week we found out that one of our logo designs is to be featured in the first edition of the brand new LogoLounge Master series book, titled Initials & Crests. The release date for the new volume is February… -
July 7, 2009
Iron Completes Project for The Trust for Public Land and The North Face
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When you live in San Francisco, it’s easy to get complacent about the incredible outdoor opportunities that surround this fabulous city. With the Headlands to the North, Tilden Park in the East, the Santa Cruz mountains to the South, and… -
May 14, 2009
Bay Area Retirement Community Campaign Takes Off
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This month we received an ecstatic call from one of our favorite clients, NCPHS – a not-for-profit corporation which provides for the needs of older people and promotes their quality of life through housing and other programs of social care.… -
May 1, 2009
Iron Do-Gooders Present at PINC Conference
This morning I was delighted to be part of a panel discussion, along with my colleague Alice Bybee, about designing for social responsibility at the PINC 2009 Conference in San Francisco.
The seminar, entitled: “Making…
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April 27, 2009
Reports of Radio’s Death Have Been Greatly Exaggerated
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These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has… -
March 18, 2009
NGO’s Need Branding Now More Than Ever
According to a recent Advertising Age article Nonprofits need to rapidly embrace modern branding strategies in order to reclaim the cause-marketing arena which has been co-opted by traditional for profit companies.
“It’s simple. In today’s market, brands matter.…
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December 10, 2008
Web Video And The Path To Viral Success
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If there’s one thing 2008 confirmed (apart from the obvious and apparent lack of control we have over our economic predicament), it’s that web video is here to stay. Chances are you are already watching your fair… -
October 6, 2008
Timeless Design for Environmental Non-Profit
This month we launched the new brand identity for the Center for Resource Solutions (CRS) –
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a small environmental non-profit that consults and certifies state and national renewable energy facilities. Essentially they are a think tank for renewable energy… -
October 4, 2008
Brochure Design Helps Investment Bank Target High-Net-Worth Individuals
When Thomas Weisel Partners asked us to write and design a brochure for their Private
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Client Services department, we saw this as an excellent opportunity to help strengthen their brand… -
August 26, 2008
Venture Conference Goes Live With Viral Marketing Campaign
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The last thing you’d expect from a venture conference would be an innovative viral email campaign. But that’s exactly what we just produced for the visionary folks over at Astia. Parodying the industry’s staid public image, we… -
August 5, 2008
North Face Project Capitalizes On San Francisco’s Hidden Public Parks
In August we began working on an exciting collaborative project with The North Face and The Trust for Public Land, designed to get people out of the retailer’s store and into some of San Francisco’s lesser-known parks.…
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July 14, 2008
Iron Web Design On The Money For Bay Area Financial Company
This month we were excited to launch another financial services Web site, as part of a wider
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brand identity program for a leading Bay Area private equity group.… -
June 29, 2008
Astia Gives Entrepreneurs A Boost. Iron Gives Astia A Boost.
As a resource for fast-growing, women-led enterprises, Astia has built a network of advisors
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June 22, 2008
Iron Launches New Financial Services Brand Identity
This month we’re launching an exciting addition to our financial services portfolio with a new identity system for private equity firm Paine & Partners, comprising a new logo and full business system. In the coming weeks we’ll be…
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May 16, 2008
The de Young Campaign Receives the 2008 Excellence in Marketing Award
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Last night, Iron’s campaign for the de Young Museum was awarded the 2008 Excellence in Marketing Award by the American Marketing Association. After a blockbuster opening in 2005, the de Young had experienced a decline in attendance… -
March 7, 2008
Branding the Incomprehensible: The IT Company
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We’ve all been there. You get to work, ready to start your day and your email is “down”. You don’t know how or why… just that it doesn’t work and you need it to. Now. The next logical step is…