Web Strategy
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August 1, 2010
Iron Launches Levi’s Microsite at Macy’s
After months of work, we’re thrilled to announce the launch of the new Levi’s microsite on macys.com. Until now, the Levi’s brand had been represented by a series of static banners that bore little relation to one another,…
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June 18, 2009
Iron Designs New Boys & Girls Clubs Web Site
This week the Boys & Girls Clubs of San Francisco launched their new web site which we designed and helped to develop over the past 6 months. The site is intended to provide a more interactive, informative…
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April 29, 2009
Iron Launches new CMS-based Web Site for Tech Company
You know the story. Your company enters the marketplace and you need a web site. It doesn’t have to be perfect… “just get something up!” cries the CEO. Well, several years later, the site is often still standing. It’s not…
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January 15, 2009
Blog Best Practices: Some Basic Rules
This morning I attended my first Newfangled webinar, entitled How to Blog. The session, which was hosted by the firm’s President Mark O’Brien, gave a very good overview of blogging best practices. While attempting to pay attention, I…
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January 11, 2008
The Importance Of Emotional Branding For Non-Profits
In a recent study, linking and organization to an emotion was found to be one way that non-profits can differentiate themselves from their competitors. And since giving is considered a function of a brand’s differentiation, having characteristics that stimulate emotion…
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