June 12, 2008

Springboard Forward – Video Portfolio

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The samples below represent a fairly wide range of styles, demonstrating Iron’s adaptable aesthetic. We believe we will be able to leverage that adaptability, along with our strong understanding of the Springboard Forward brand, to deliver a product that appeals to the target, as well as all internal stakeholders.

Checkpoint / The Wall:
This piece features a bold, unconventional look and feel, intended to invigorate attendees at Checkpoint’s annual meeting.

Capital Volkswagen / White World
Here we developed a friendly but minimalist world, where the message and the product would stand out, unfettered.

Astia / it Conference
This was a viral piece, that needed to surprise and entertain people, while branding Astia’s conference as an unconventional new experience.

Lombardi Sports / Miles Per Hour
This spot needed to maintain consistency with the overall Lombardi campaign – based primarily on irreverence.

Purcell Murray / Pro Range & Showroom
These two spots made the most of a shoe string budget, carrying the brand Iron had developed for Purcell Murray, into a Cable TV environment.

Clothing Broker / Security
This spot evolved very naturally out of the Clothing Broker brand promise: “We save wherever we can, so you save big on designer fashions.

Purcell Murray / Gaggenau Steam Oven
Here, the client requested a very conservative, conventional aesthetic.

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